June 18, 2008

My strategy to build a long-term adult empire

Filed under: Grayhat,Money,Whitehat — Alan @ 8:55 pm

This is a quick post that summarizes the strategy I’ve been using to create adult websites.

Some reader asked me a few questions by email, and I eventually gave him most of the info that can make you hit big bucks, IF YOU ARE CONSISTENT, so I thought I could share it with you as well.

Why am I sharing this? Because this is a project that would require 1h per day for 3-6 months before it starts making money, so I know that 99,9% of you won’t do it. But for the braves who dare to put the little effort, you’ll get rewarded a lot.

So the plan is the following:

- Buy one .com domain
- get a $5 shared hosting
- install 10 blogs on subdomains from your .com (Use different templates)
- each one is an adult niche, e.g. : polish teen fetish redheads, polish teen fetish blondes, polish teen fetish brunette, etc.
- put some automatic content, mix it with RSS from sponsors. This can be text, galleries, videos.
- your subdomains link to your main .com, and you main .com is a blog regrouping all niches content (remix it a bit if possible): in my example your main blog would be: “polish teen fetish”
- submit your blog to adult directories, install links exchanges, post links to your blogs
- create and submit TGP/MGP, it still a good source of traffic

And your goal is to rank high enough in the SERP to get organic traffic (which converts much better than free traffic)
To achieve that:
- Buy a couple of .com; To host them, you can either use other paid hosting OR free hosting. The only point is to have each of your website on a different IP
- Create a couple of adult-oriented websites but NOT porn or sex (e.g. talking about partner relationships)
- Get links to those website, it’s easier because it’s not porn, do it the whitehat way so you’ve got hundreds of possibilities.
- The goal? Getting a good number of backlinks, good pagerank on your website. You don’t care if the traffic is good or not, you just care for the backlinks.
- Then when your websites get trusted (high PR, 6 months of existence at least), put on them links to your porn websites. Because it is adult content, the LSI google algorithm won’t penalize you (if you’d put link from a “gardens” or “recipes” website to your porn websites, that’d be a different story…)
- And you will just need a couple of high PR websites linking to your porn website to make it rank high enough, if you’re using some creative niches…

REMEMBER: For the niches… Go deep, don’t take “amateur teen” as a niche, but “amateur first-time blonde shaved teen”… Make a list of keywords to get nice ideas, and mix them…

Let’s break down the work

The one-time setup would be:
- make your porn blogs (install wordpress+SEO+templates+automatic content setup with wp-o-matic)
- make your adult websites (create 10-15 pages from articles/scraped contents, then rewrite/improve the content by hand
- setup links exchanges

Then work everyday at least 30 min. A typical day could be:
- content is automatically created to each blog. no work, just check that your blog is alright.
- create and submit TGP/MGP
- get some manual backlinks to your non-porn websites
- get also a few backlinks to your porn websites, but you don’t need too many, only relevant ones

During the process:
- look if you can automatize tasks through macros programs (Selenium!)
- look at your stats, and refine your porn blog (test banners positions, ads types, etc.)
- find other ways to get traffic

Starting from scratch, try to improve the traffic of your porn blog (read in adult biz forums to get tips), it should take 3-6 months to see any result anyway, then after 6 months, if you were consistent and you see that your porn blogs traffic is good enough, put the links on your non-porn websites, and watch your porn blog traffic rises.

And then, ONLY then, expand your empire to 10 or more other blogs.

Once the system is setup and the traffic is coming, that’s passive income, you can either go to sleep and count the money, or grow your empire, or work on other projects (as I do)

There are probably many details missing in this plan, but basically I listed the important info, for the rest you can find the answers to most of your questions by a simple google search, and of course you can always send me a mail if you have specific questions.

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February 22, 2008

How I made $1500 in one hour.

Filed under: Money,Whitehat — Alan @ 3:18 pm

Hi guys, I wanted to talk about one project I have done, which took me 60 minutes of my time and brought me $1500, plus an additional $500 for every year to come, if things go on well.
All this started by pure luck, about 6 months ago. I was at a friend’s party, when I heard my friend saying to a girl “hey you have to discuss with Alan, it’s his job to make websites and stuff on the internet”. Then the friend introduced me to that girl, and we started to talk.

She was starting a business, she was organizing “risk analysis” courses, and she would have like to have a website to get some customers.

I asked her: “What do you want exactly?” She didn’t know… By experience, I know that when you create a website for someone, you have of course to give choices, but you have to take decisions on many things, because if you start to rely too much on the guy’s decisions, he’s gonna drive you mad. He’ll say stupid things like “Oh I want that you put the menu 15 pixels more to the left, people will find my website more user-friendly”. And then you’ll spend hours to find the perfect green gradient that he likes, and getting headache because of changing the HTML a thousand times.

Therefore, I usually ask for what content the person want, ask if he has some idea of the organization of the pages, and if so, that he draws screens on the paper, indicating how he wants things to be displayed. And if the person doesn’t know anything, I just ask for the content, what kind of colour theme he wants, and then I find a couple of templates around that color, show it to the guy for him to decide which one he wants. Then I create the website, show it, ask for remarks, and make the modifications if they are not too big, and nothing more.

But I have to be honest, normally I only create websites for friends or family.
Because this situation happened to me a couple of times: I’m discussing with someone, and when I explain I do internet stuffs, he mentions he would need a website, so he asks how much it would cost if I do it.
I ask what he wants, he says “Oh some website with pages to put information about my business”.
I see that it will take 1 or 2 hours to do the job, so I tell him “Yeah I could make it but for the time it would take, I can’t make you pay more than $50″.
Then hell happens.
The guy eventually wants some website with an online shop, and makes me change 10 times the design because he doesn’t sell anything and he thinks it is because of the design. And when the website gets 1 visit per month, the guy will complain, and if I try to explain that if he wants some serious SEO, it would take me at least a few days, which would cost him at least a thousand $ (and that’s a friendly price), then the guy doesn’t understand why it cost $50 to make a website and $1000 to get some visitors… and eventually things turn bad…

But one friend asked me once last year to make a website for his association. Because he knew about my stories, he asked me to give him some rates that would NOT BE cheap, but similar to other web agencies. He could pay the price, but he preferred to have me because he knew I was going to do something good.
So I set up some rates, there were cheaper than any other companies, but it was enough to cover all the extra time I would be spending on that project to make things go right.

- $300: website one time setup fees, advices, basic SEO and getting listed on Google
- $20 per website page.

- $500 per year maintenance fees (include hosting, domain name, and minor changes on the website, i.e. all changes must be equivalent in total to less than a page every month).
- $20 to create a new page on the website
- $10 to do major changes on a page

These rates seem expensive if you compare to some indian hired on rentacoder.com, but people who come to see me for a website are people who don’t know shit about creating a website, and they wouldn’t be able to work with some freelance guy, because they don’t event know what they want. Saying “I need a website” is one thing, but defining exactly what needs to be done requires someone in front of you who can discuss with you.

If you live in a populated area, chances are that there are many professionals who don’t have a website because they don’t know who can help them, or it is too expensive for them, so you could actually build a profitable business around this. Go to small shops, find a few clients, get started, see how you can adjust your rates, and if you do a good job for a fair price, you’ll get clients by word of mouth.
I don’t do it because I already earn enough with my internet stuffs, but I think that searching “offline” to sell your “online” skills is really a good way to make a lot of money.
The main reason why people will not be interest in paying for a website is, of course, money.
And this is where my little story taught me something interesting.

When I asked what content she wanted to put on the website, the girl showed me a brochure she was always carrying with her, it was 4 pages, plus an additional page with courses and prices.
Frankly I wasn’t interested at all to work for her, even with my “high” fees, so I just popped a random rate out of my mind… “I’ll do it for $1000, plus $500 yearly fees.”
I explained her it was a bargain, because she would have to pay at least $2000 or $3000 if she went to a web agency.
But I could guess she wouldn’t spend that much money, and I was expecting that she was going to forget about it.

Indeed, she said it was too much, she couldn’t afford it… But she asked me, “if I pay $1500, how many customers can you send me?”
Of course, I couldn’t know, and I was not going to lie to her.
So I proposed her a deal… “I’ll do your website for $100, and everytime you get one customer through the website, you pay me $100, until you have paid the full $1500. But because your investment is only those first $100, you will have a website which takes the content of this brochure, nothing fancy, you can’t expect to have it fine-tailored.”
She was selling her courses for $400-$2000, so obviously, it was a good bargain for her, she really had nothing to lose…

I thought to myself “Ok I don’t have a clue if she will ever get one customer, but at least I will get $100 to make a 5 pages website, and she gets her website at a killing price, that’s fair enough”.

Still I wanted to see if I could get her some customers… That meant getting some good traffic, without spending time on it. I used my personal backlink network to make her website rank well, and decided to look at adwords… It was damn expensive, something like $2-$5 per click! So I used instead the trick I explained in my previous post: Getting listed on Google Local.
The whole thing took me around one hour to setup (creating the website using a template, buying the domain name, setting my backlink system to send some links to her website, and filling the google local subscription form).

I made one change once, to her request, but otherwise I didn’t touch anything on her website since, I was quite happy because I made some money without headache. She was happy because she got her website at a great price, and she actually liked the template so she didn’t have any problem with the design.

But guess what? The best was to come… Customers actually found her website, and I started to get money from her for every customer… And today I have officially sent her 14th customer! I earned my $1500 after 5 months, and, I repeat, the whole thing took my one hour of work.

It doesn’t seem much, 14 customers is less than one customer per week, the average traffic is around 15 visitors a day, but all of these customers pay several hundreds for a course! So she’s very happy with my work, and I’m very happy to have made that much money without all the fuss I had with previous people.

If I was doing that kind of deal like ONCE every TWO WEEKS, I would make $3000 per month, plus the future $500, which comes automatically every year.

Even if you don’t have the backlink system like mine, just getting the website listed on Google Local will make your client appear on top of the search result page. If possible, be careful to choose businesses that are not yet listed (e.g., avoid restaurants, or any profession which is already full of listings in your area).

But I know, you’re like me, and even the prospect of making that much cash is not enough to make you move.
Too bad, but if you are really looking for some money, take the rates I wrote above, just spend one or two days and go to small shops, preferably during quiet hours, talk to the owner, make a deal like I did, to pay a bit now, and the rest when results appear, try to find a contract or two, and see if it is worth doing it. Just think that if you have a free day, instead of spending it in front of the TV, just do what I say, at the very worst, your time will have been as useless as watching the TV. Chances are that you will find one contract and make maybe a $100 now, and a couple of hundreds over the next months. Not bad, but even better, you might be luckier, make a couple hundreds now, that will result in a couple thousands. So think again how you would like to spend your next free day.

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December 31, 2007

Beginners project – Create your newsletter and make bucks

Filed under: Money,Whitehat — Alan @ 1:23 am

I have created a free ebook “Making money for beginners” out of this article that you can download and redistribute.

Hi, here is the last project I have experimented, I am still working on it so part of it could still be improved.
I started this because I wanted to find a project that could be done by anybody, without investing money.
It is meant to get you started with making money, because that’s really the first big step to be successful on the internet: Get started.
With the information in this post, you should be able to make it, but of course there are parts that you can improve and also there are a few good tips to improve the full process, unfortunately I can’t reveal everything openly, so you’ll have to apply to the private section, which is FREE and will stay free, just like I did with my adult blogs project.
But don’t worry, even if you don’t join the private section, you can be successful by following all the instructions here.

So…. Here are the basic principles of the whole project :

1) Write a newsletter
2) Get subscribers
3) Send ads along your newsletter and get money.

And repeat…

Sounds simple? It is, and I already see some of you laughing “Hey that’s one of the oldest trick in the book”. Yes, exactly, and this is why it is the kind of project that can work really on the long-term.
The trick to make it successful, is to twist it with the current marketing tricks, and that’s what I will describe in this post.
But before, let me describe a bit more the 3 steps:

1) Write a newsletter
Don’t spend your time to write fully original content, you will aggregate and digest useful content that you will find elsewhere. People will like your newsletter because it will be a summary of interesting information about one subject of their interest.

2) Get subscribers
You’ll use social places to get subscribers, we’ll concentrate here on forums, even though later you can take advantage of other social medias (e.g. Facebook) to really explode your traffic, but these techniques will not be discussed here (see the private section). Anyway, since it would not work very well to directly advertise your newsletter on a forum sites, you’ll create instead a website (a blog is good), where you’ll put information about a niche. You can advertise your newsletter on your blog, as both will be related, and of course you will talk about your website on forums to get traffic. The key here is not to spam, it is to throw a link when it is relevant. On your blog, you’ll have to give an incentive to make your visitors subscribe to your newsletter… Again a little piece of useful information about the subject will be good (give a free ebook in exchange of their email).

3) Send ads
CPA networks allows you to get paid when people do some simple action like giving their zip code. The beauty of the newsletter is that you can send one offer to all your subscribers and most of them will read it, as it will come directly inside of their email box. The payout is usually quite good, and as long as you’re not flooding your subscribers with ads, they will keep on reading your newsletter.

Before going further, be sure you understand those 3 steps. If not, read again, and if you’re really stuck, ask a question in the comments of this post.

When you’re ready to start, here is the step-by-step process I followed:

I – Set your website.

a) Pick a subject
It is easier to start with one that you find interesting. Or maybe you want to start with one which is popular. I will soon write a post: The lazy and quick way to find a popular niche. Meanwhile, my advice is to start with something that inspire you.

b) Do a keywords research about your niche.
Don’t try to go too complicated yet, use one of those 3 ways :
* wordtracker: open a free account, it will be enough for a start
* adwords external keyword tool: who else better than google itself will give you the popular keywords?
* keyword elite, if you can afford it, will give you lots of keywords.

c) Create a blog, on a free blog host.
You are just starting, so you don’t want to invest money before knowing if it will generate money back.
So take some of the best keywords you have found, and open a free blog, with the keywords in the URL of your blog.
HOT TIP: if the URL is already taken, just add a number at the end.

d) Get content about your niche
For the sake of efficiency, get all your content in RSS format that you will read with Google Reader. Google Reader is a free and powerful RSS reader, so create one account and subscribe to all the feeds there. Personally, I like to do the full Google solution: Open one Gmail account for one niche, open a blogger blog, and use Google Reader, everything with the same Gmail account. And of course, when you create several blogs later, you can open one Gmail account for each niche.

* Search on “top stories” sites for content related on your niche. What is a top story site? It is a site like Digg, where you can do a search for a specific keywords, and get relevant stories for it. See below for a list of useful sites.
* For each search, get the corresponding RSS feed.
* Add the feed to your google reader.

Here are the most popular places, where you are likely to find the most interesting content. The idea is to get useful content, agregate it, maybe digest it a bit, and propose it back to save people’s time.

. Digg.com
. Ezinearticles.com (RSS with EvilRSS, see explanation below)
. Del.icio.us (RSS with feed43.com, see explanation below)
. StumbleUpon.com (RSS with feed43.com, see explanation below)
. Reddit.com
. Slashdot.org
. BlinkList.com
. Furl.net (RSS with feed43.com, see explanation below)
. Squidoo.com
. Google News
. YouTube

For some sites, like ezinearticles, the search function is a google search, so you can use a nice utility called EvilRSS. It will transform a google search into a RSS feed.

Have a look at Kebberfeg too.
It is a keyword-based RSS Feed Generator: Kebberfegg.
You enter a keyword, and will generate RSS feeds for you, really perfect for this project.

Finally, for websites that don’t propose RSS, create a RSS out of it with feed43.com.

e) Post content on your blog
Just get a bunch of interesting stories, and use it to create posts in your blog. OF COURSE, NEVER FORGET TO QUOTE YOUR SOURCES. You don’t want to steal other people’s content, you want to find the most interesting stories, take an excerpt, put it in your blog with a link to the original story.
You really want to create a blog that is an interesting place to find useful information about a particular subject on other websites.
In other word you just want to skim the cream of the milk for your reader.

f) Put a tracker on your blog
This one is really important, I always repeat it: Track everything you’re doing.
The 4 main stats you will want to know are:
. Which pages are popular: obviously, this is to help you to know what are the interests of your visitors
. How many people are visiting your website: to know if a niche is getting enough traffic or not
. From which countries are they: this will be needed for monetization, at some point your sponsors will ask it.
. Is your traffic increasing? If not, you’re not doing the good thing, try to post other kind of content.

II – Organise your list of places to promote

The best is to use a spreadsheet, do a search on discussions places that are related to your niche, and note all the results that seem good:
- search related forums on http://www.big-boards.com/
- search related forums with a Google search
- search related forums on Google Groups http://groups.google.com
- search related forums on Yahoo Groups http://groups.yahoo.com

III – Register to the forums

a) Setup your tools
There are many ways to have a form auto-fill option : Internet explorer, Google toolbar, Firefox formfiller addon, or even Roboform.
You’re going to register to several forums, so you better automate it.

b) Register on all forums (at least the most 10-15 relevant forums) – use different logins if possible, and note the important info (login, password… in your spreadsheet).

IV – Warm up

a) Start posting on the forums,
The easiest is to begin by introducing yourself, and/or answering to a few general posts. You want to be active in each forum, this is the way you will gain trust and be able to promote your blog without being a spammer. But building trust is going to be a regular job.

b) Setup a FORUM ROUTINE
List the forums to consult, one after another – do a post a day if possible to gain trust: it can be new post if it is relevant, or you can reply to discussions, or even better help other people (that’s the best to gain trust).
A second task to do every day on each forum, is to scan quickly the last posts of the forum and if you see you can post a quick answer immediately, do it, but don’t waste too much time. The best is to use a timer, at first you let yourself 10 minutes for each forum, it will take 2h if you post on around 15 forums, then every day you reduce the time by 10 sec., until you don’t need no more than a couple of minutes on each forum.
There’s a great Firefox Addon to save sessions and restore them later, it is called “Session Manager”, what I do is that the very first time I open every forum in a different tab, and save the session, then, everyday, in my routine, I just need to restore the session, and can post immediatly in each forum.

V – Build up your website

a) Setup a BLOG ROUTINE
Like for forums, you must define a routine to find some useful content to add to your blog.
Use your GoogleReader to locate very quickly interesting and relevant articles. Then post on your blog an excerpt with the link to the original website.

Do that for a while (at least 2-3 weeks), until you feel you have a good number of posts on the forums you’re member of (depends on forums, on some forums you would need 50 posts, on others only 10 are safe enough to post without being bashed). Follow your gut feeling, and if you are unsure, just delay the process from one week, and during this week, go on posting regularly both on forums and on your blog).

b) Work on creating a free product
During those first weeks, gather the most interesting articles (Keep tracks in your spreadsheet!). Once you have enough interesting material, write a document with extracts of the best tidbits. Always link to the originals. Make one PDF ebook out of the interesting stuff you’ve found. It will be the free stuff you’ll offer in exchange of emails.

VI – Start to promote

a) Create your mailing-list
That’s the tool you will use to send your newsletter.
You will get a form script to put on your blog, so people can enter their email to get the newsletter.
You can use a free mailing-list service, I can’t give you advice on that as I am using a custom-made script (available in the private section), but if anyone knows a good one, just post it in the comments. Otherwise you might give a try with Bravenet’s free mailing-list tool.
Don’t forget to put the “subscribe to my newsletter” form on your blog, on the top, it must be visible!!!

b) Create an auto responder
This one will ask the visitor for his email to send him your free ebook. Don’t use a simple link to send your visitor to the autoresponder page, make a nice banner so people don’t miss it! Remember that your goal is to make people WANT your free ebook, so get into their shoes, and write a catchy line!
Again, I use a custom tool, which is in the private section, but you can find free auto-responders with a google search.
Don’t forget to get all the emails you gather through the auto-responder and put them in your mailing-list so people are sure to receive your newsletter.
And don’t forget to put some explicit warning that if someone wants your ebook, he will get subscribed to your newsletter. Of course he will be able to unsubscribe when he wants.

c) Check your blog before the race starts
Put some ads on your blog, a bit of extra cash is always good : Subscribe to a CPM (I use http://advertisin365.com).
And double-check that the RSS feed of your blog is working!!!

d) Follow your POST routine
When you find a good story, put it on your blog, and do a post on some of the forums like : “hey I have seen this post, what do you think? Quote an extract and put the link to your blog article.
Rotate your posts on different forums, and track your changes – after a while, when you see which forums are bringing most of the traffic, stick to them, and don’t waste your time on the others. Remember the 80/20 rule : 80% of the traffic comes from 20% of the forums.

VII – Send your newsletter

a) Subscribe to a CPA sponsor.
I can’t tell you yet the one I am using, but I will update you on this, anyway this is a step you will do much later in the process

b) Start sending your newsletter
Same as your free ebook, during your POST routine, gather the most interesting articles, create an interesting digest, but NOT TOO LONG, just keep the best of the best!!! Alternate, one week, you send your newsletter, the other week, you send a CPA offer!
See how much your mailing-list is growing. You should get new users every week. If your mailing-list user base is decreasing instead of increasing, there’s something you are doing wrong. Likely, you are sending too much ads and/or not enough quality content.

c) Count your money
See how effective your newsletter is.
It depends on all the programs, but calculate how much you are making, and compare if it is good. There are many CPA affiliates forums to compare your results with others.
The point is, if it doesn’t work, try another sponsor, try another day to send the newsletter, try try try, and when it works, keep note of it, and do it MORE

VIII – Go on, expand

a) Get reliable hosting
When your newsletter works well, pay for a host (Hostgator costs $7 a month), buy a domain. Install your blog on your hosting. Put a post on your old free blog “we let the content here but the new blog is moved to www.yournewblog….”. Go on with the same operations, but on your new blog.
The idea here is that you are going to create a “brand”, your blog, and you don’t want to rely on some free hosting, even if they are good. You want to have the property of your assets: Your domain name, your hosting.

b) Start a new blog about a new subject
At this point, with your experience, it should go faster, and when it is relevant, don’t create a new user in a new forum, but re-use one that you have already created. You already put some effort to build trust for it, but again keep it relevant!!!

c) Put effort in the most profitable
After a while, look at which of your sites is bringing the most money. Try to scale it (which means start to get backlinks – write original articles – and post more).
On the long run, you don’t want to create a thousand sites, it is more profitable if you have 10 websites which are doing well, and if you work on getting more backlinks, and also better quality content.

d) What else?
The next best improvement : Automation. This will be another story. The point of this article is to get you started, as I said, that’s the biggest difficulty most people encounter.

When you will have come to this point, you will have gained A LOT of experience.
- You’ll know (almost) everything about blogging
- You’ll be a master of RSS
- You’ll smile when you will read marketers success stories about newsletter and autoresponders – because you will know it all
- You won’t be afraid of investing money to make more money
- You’ll have enough domain names and hosting to say to your family that your job is in “the internet business”.
- You will consider writing and selling your own ebook “How anyone can make $1000 a day” :)

Ok, so end of the story, hope it helps you, and don’t hesitate to leave comments if something is unclear.

Happy new year!

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October 30, 2007

Content is king ? The fastest way to write it!

Filed under: Blackhat,General,Grayhat,Whitehat — Alan @ 1:18 am

This one applies to any kind of website, whether you want to be totally white and make a clean blog or just care to make money, whatever way.
You keep on hearing that “CONTENT IS KING”, which is of course not the exact truth, but definitely, if you have unique content and that content makes some sense, it will help a lot to get more traffic.

Before trying to get links back to your website or blog, adding content regularly is one the keys to make it successful, no doubt.

The problem is that good content takes time to write.

So here is a shortcut: Using content templates.
Just as you can use a design template to create the look of your website, you can use a content template to create the content.
Even better, you can reuse a good content template to create content for another one of your blogs/websites.

So it is in your interest to create a collection of content templates. There are a lot of application.

Let’s say you have a totally whitehat blog.
You can use a different template every week to quickly write a post. More content, good! And you still write the rest of your website manually.
You take another template and you write an article from it, with your link in it of course, then submit it to a couple of articles directories. It’s a couple of hundreds free links back to your website in a few months!
You could even go further, take a couple of templates, write a nice report from them, transform it in PDF. Good, that’s a report you can give for free on your website in exchange of a contact email, or even sell it for $0.01 on ebay, and make a bit of extra advertising to your website.

Let’s say now you have a blackhat website.
You could automatise the process of using templates. Create unique and non-spammy content out of it.
There are even other possibilities, just use your imagination.

But, hey what is what you call “content template”?
You can get here an example I wrote : Content template example.
It’s the format I use, but of course there is no rule. The point is to have a text file from which you can QUICKLY, create a UNIQUE article, with a good dose of KEYWORDS in it.
As you see in my example, the template contains a bunch of sentences such as the following:

Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?

When a list of words is between {}, it means one of them has to be chosen. And when there is [keyword], it must be replaced by one term from your list of keywords.
Of course, you’ll have to make a keyword research before you use the template. So if you want to write an article about “cheap insurance”, let’s say you have keywords surch as : “cheap insurance”, “low cost insurance”, “cheap insurance rates” etc.

The above sentence would be transformed from:

Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?

into:

Have you already tried yet to discover the top-notch website about cheap insurance rates ?

So you can imagine it is very easy to generate one full article in a couple of minutes from one template.

But then, you are probably already thinking “Cool, but the hard work is to create templates!”.
Not at all, it is quite easy to create a template if you follow the same procedure as me.

First you need to write an article. Yep sorry, you have to write at least once. It is tiring, you may not like it, but think of it as an invesment. Spending half an hour writing an article will give you the possibility of generating dozains of unique articles out of it.

Just take one subject, ok let’s say again “cheap insurance”, and let’s do a little calculation. We want a 5% of keyword density into the article. So for 400 words, you’re going to put your keyword 20 times in the article. (Remember that keyword density calculation changes according to search engines, so that’s a rough guess. You might want to check it later with one of the various tools that exist online).

I’ll give one article I wrote as an example using this keyword: click here.

If it is too difficult to write an article for a specific keyword, you can try to write a generic post talking about something unknown. Take “XXXXX”, and try to write some sentences like this:
“You’ve just got some problem about XXXXX. Or perhaps you want to change and check if there are other XXXXX possibilities?
Maybe you just want to have a look at XXXXX, nothing more. No matter what your desire is, you will find you can be overwhelmed with the variety of choices! Snap out of it, XXXXX can be easy to find if you look at the right place, the one I am going to tell you.”

When your article is written, the fun starts. Open first a thesaurus, there is this one I like http://thesaurus.reference.com/, but you can choose your own, there are many available.
The process is to start taking every word in your article and search synonyms for them. This way you can rewrite your article piece by piece.

E.g., for the sentence:

Have you already tried yet to discover the top-notch website about cheap insurance rates ?

it becomes first:

Have you {ever|already} tried yet to discover the top-notch website about cheap insurance rates ?

then:

Have you {ever|already} tried {one day|yet|anytime} to discover the top-notch website about cheap insurance rates ?

then:

Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the top-notch website about cheap insurance rates ?

etc. until:

Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about cheap insurance rates ?

And finally the article will look like this.

You’re almost done. Now, check your keyword density if you want, and finally replace your keyword by a general tag (e.g. [keyword]).

The final content will be like this:

Have you {ever|already} tried {one day|yet|anytime|for good|month after month} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?

Here is the final result to download.

So that’s it, you can create a bunch of templates really quickly, and you’ll be able to reuse those templates for many occasions.

And I even wrote the script to put this into practice:

http://www.ideasbeta.com/articles/

Have fun!

September 10, 2007

Monetize your programs – the screensavers case

Filed under: Blackhat,General,Grayhat,Money,Whitehat — Alan @ 8:15 pm

As I said before I tried the $100 a day project from BluehatSeo, and it turned out that the monetization solution given there (Using Zango pay-per-install program) doesn’t really seem to work anymore.

I never used Zango, instead I tried my own “recipes” to make cash out of those screensavers.

- Other Pay-per-install
I tried another pay-per-install program called Rasermedia. I have to say that the guys were pretty cool, but quite demanding. They give you their program to install (as an exe or a dll) and they ask you to get it installed at least 20 times a day. The payout is not very good ($0.10 per install) but the biggest problem is that their program got flagged as a virus (even with my free antivirus!) just after a few weeks. This means that everytime somebody installed one of my screensavers, Rasermedia’s program got detected by the antivirus! With more than 200 screensavers installs per day, I quickly fell under the 20 rasermedia installs per day and then my account got deactivated. Everything happened within a month… I never got paid! I don’t hold anything against them though. I understood that their routine is to create an exe, have it installed as much as possible and as quickly as possible, then after a few weeks, their exe get detected as a virus and they have to create another one. Which means that you need to have a very high daily number of installs if you want to make good money out of it. And you will need to re-create your setup file every month or so, and re-submit it so the update is detected by shareware repositories… So I don’t think it is feasible. I bet that promoting Rasermedia would be good if done an automated way, but definitely not with screensavers.

- Install a Personalized Google Homepage
By changing some value in the Windows Registry, you can set the Internet Explorer default homepage to the URL you want.
So the idea is to login to your Adsense account, create a personalized Search Box, and include it on a page on your server, and set the user’s default homepage to your “Search” page. This way the user will have your own Google search on his default homepage, and everytime he will do a search with it, if he clicks on ads, you will get part of the revenue. This method is easy but be careful, in order to avoid legal problems, during the setup you should clearly indicates to the user that he is going to have his default homepage changed. He must also have the option to refuse it.
This method works, but will not bring you a lot of money. Obviously, most users will change their homepage back to something else, but the good point is that the ones who will not do it will probably use it for months (Until their Windows needs to be reinstalled :) ).
From experience, it is way much better not to design your search page in a too complicated manner. Put your logo, the Google Search box, and a few links to some affiliates for a bit of extra cash. Fon’t try to imitate iGoogle or Yahoo homepages: Trying to make something difficult will not bring you more money, it will just take you more time.

- Open a page full of ads at the end of the screensaver’s install.
That is easy, and you should do it. Put as much ads as you can was my tactic, and make it as ugly as possible so the user will want to navigate away from the page quickly, by clicking on some ads. You might laugh but it does work. I even used the page to put some banners for my other websites! A little free advertising is never bad!

- White-Hat monetization strategy
I didn’t do it, but if I had some whitehat website, I would create a few relevant screensavers, and host them on my whitehat website.
Add an opening page at the end of the install (as described just before), not displaying ads, but redirecting to you website. Maybe going to a well-crafted landing page to make the user feel like discovering more of your website. That’s also an easy way to build some links, as when you will submit your screensaver to software repositories, you will get free backlinks from them.
You can even use your screensavers to create further promotion. Let’s say you have a website about trading stocks. You take Excel, and make nice charts for each of the stock market indices : Dow jones, NASDAQ, MSCI, etc. Then you take screenshots of them and create a screensaver. You put it on your website, and go to Digg and write a news : “Forget about screensavers of Paris Hilton, the traders have their screensaver of stock market indices”, which links to your website. That’s it, free, catchy and non-spammy advertising for your website!

- Grey-Hat monetization strategy
Use the method of changing the user’s default homepage to your grey-hat website, and make money out of it. I don’t advise you do it for a pure black-hat website, because if a user has to see a black-hat spammy homepage everytime he opens internet Explorer, you can bet he is going to find a way to change it. If you offer him some white hat, it will not be spammy, but changing somebody’s homepage is disputable (even if Google themselves do it), so it might hurt your website reputation. This is why my choice would be to create some non-spammy yet automatically-created website, and force the use to have it as his homepage.
But why would you create some grey-hat website? That’s part of the 40,000 pageviews per month strategy to quit your job. I explain there why you should have some automatic method to generate visitors traffic. You could use some Black-hat method to do it but you will then get your websites dropped quickly and have to create new ones everytime. If you can create some grey-hat website, which are not spammy enough to get dropped, you will add the visitors pageviews, and remember, the more your screensavers get installed, the more visitors you get, and these visitors will add up to eventually reach this 40,000 figure!

- My own Black-Hat monetization strategy
This one is really disputable, yet surprisingly, it is the one that works quite well for me. I give you all the details in the post The shameless path to the dark side of money.

September 6, 2007

Reach the 40,000 pageviews goal, then quit your job.

Filed under: Money,Whitehat — Alan @ 10:44 pm

I know that many of you would like to quit their job, but are struggling to find a way to earn enough money online.

That’s precisely the cause, most of you are trying to find THE way to earn enough so you do not need to work ever again.

But that’s a difficult goal to reach, because of course there is not magical way. Still it is really possible to make enough money online so you can work only a few hours from your home, as long as you’ve got a computer and an internet connection.

The key is not to look for ONE way to make money, but to divide this big task into many smaller tasks.

It is easier to make 100 times $50 than to make once $5000.

I bet most of you would be happy to earn let’s say… $4000 a month? Then I’m going to tell you what you need to do.

No big secret, the easiest way to make money on a website is currently through Adsense. Just do a website about anything, put Adsense on it, then you don’t have to worry about finding advertisers, get the money from them, change html of ads on your website, Adsense is doing everything for you (they take about 40% of the gross revenue so you can understand why they are so willing to help).

Anyway, it is a very effective service, and you can perfectly earn several thousands of dollars every month.

Have you ever found yourself struggling to make $100 out of Adsense, and wonder why some people manage to get some nice $100,000 Adsense checks?

The answer is very simple, it turns down to the traffic you generate. The more pageviews you have, the more ads you display, the more money you make. So that should be your goal, try to generate as many pageviews as you can.

And it doesn’t mean you should make one website with many pageviews, but on the opposite it is better to make many smaller websites, because it is safer (multiple streams of income) and easier.

So how much traffic do you need to generate? Here is my formula… Take the average number of pageviews per day, divide it by 10, and it will give you the average monthly income you will make. Easy enough? From my experience, that’s what I make on my average websites, the ones where I didn’t really optimize ads placements, and where I just put one or two adsense banners, and no other affiliates programs.

That’s why, according to this formula, if you want to make $4,000 a month, you should aim at generating 40,000 pageviews per day with all your websites added.

In further posts I will talk of what kind of websites you can do to reach these numbers, before I have an assignment for you:

Look at the stats of your current website(s), how many pageviews are you generating per day on average ? Try to calculate the ratio effort/pageviews, to detect what kind of website is not too difficult to make for you, but stillĀ  generating an acceptable number of visitors. What you want is to be able to create maybe 10, 100, 500 similar websites! So you need to choose the kind of website you could replicate with just work, and NOT having to find 20 clever ideas to create 20 original and fancy websites.