This one applies to any kind of website, whether you want to be totally white and make a clean blog or just care to make money, whatever way.
You keep on hearing that “CONTENT IS KING”, which is of course not the exact truth, but definitely, if you have unique content and that content makes some sense, it will help a lot to get more traffic.
Before trying to get links back to your website or blog, adding content regularly is one the keys to make it successful, no doubt.
The problem is that good content takes time to write.
So here is a shortcut: Using content templates.
Just as you can use a design template to create the look of your website, you can use a content template to create the content.
Even better, you can reuse a good content template to create content for another one of your blogs/websites.
So it is in your interest to create a collection of content templates. There are a lot of application.
Let’s say you have a totally whitehat blog.
You can use a different template every week to quickly write a post. More content, good! And you still write the rest of your website manually.
You take another template and you write an article from it, with your link in it of course, then submit it to a couple of articles directories. It’s a couple of hundreds free links back to your website in a few months!
You could even go further, take a couple of templates, write a nice report from them, transform it in PDF. Good, that’s a report you can give for free on your website in exchange of a contact email, or even sell it for $0.01 on ebay, and make a bit of extra advertising to your website.
Let’s say now you have a blackhat website.
You could automatise the process of using templates. Create unique and non-spammy content out of it.
There are even other possibilities, just use your imagination.
But, hey what is what you call “content template”?
You can get here an example I wrote : Content template example.
It’s the format I use, but of course there is no rule. The point is to have a text file from which you can QUICKLY, create a UNIQUE article, with a good dose of KEYWORDS in it.
As you see in my example, the template contains a bunch of sentences such as the following:
Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?
When a list of words is between {}, it means one of them has to be chosen. And when there is [keyword], it must be replaced by one term from your list of keywords.
Of course, you’ll have to make a keyword research before you use the template. So if you want to write an article about “cheap insurance”, let’s say you have keywords surch as : “cheap insurance”, “low cost insurance”, “cheap insurance rates” etc.
The above sentence would be transformed from:
Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?
into:
Have you already tried yet to discover the top-notch website about cheap insurance rates ?
So you can imagine it is very easy to generate one full article in a couple of minutes from one template.
But then, you are probably already thinking “Cool, but the hard work is to create templates!”.
Not at all, it is quite easy to create a template if you follow the same procedure as me.
First you need to write an article. Yep sorry, you have to write at least once. It is tiring, you may not like it, but think of it as an invesment. Spending half an hour writing an article will give you the possibility of generating dozains of unique articles out of it.
Just take one subject, ok let’s say again “cheap insurance”, and let’s do a little calculation. We want a 5% of keyword density into the article. So for 400 words, you’re going to put your keyword 20 times in the article. (Remember that keyword density calculation changes according to search engines, so that’s a rough guess. You might want to check it later with one of the various tools that exist online).
I’ll give one article I wrote as an example using this keyword: click here.
If it is too difficult to write an article for a specific keyword, you can try to write a generic post talking about something unknown. Take “XXXXX”, and try to write some sentences like this:
“You’ve just got some problem about XXXXX. Or perhaps you want to change and check if there are other XXXXX possibilities?
Maybe you just want to have a look at XXXXX, nothing more. No matter what your desire is, you will find you can be overwhelmed with the variety of choices! Snap out of it, XXXXX can be easy to find if you look at the right place, the one I am going to tell you.”
When your article is written, the fun starts. Open first a thesaurus, there is this one I like http://thesaurus.reference.com/, but you can choose your own, there are many available.
The process is to start taking every word in your article and search synonyms for them. This way you can rewrite your article piece by piece.
E.g., for the sentence:
Have you already tried yet to discover the top-notch website about cheap insurance rates ?
it becomes first:
Have you {ever|already} tried yet to discover the top-notch website about cheap insurance rates ?
then:
Have you {ever|already} tried {one day|yet|anytime} to discover the top-notch website about cheap insurance rates ?
then:
Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the top-notch website about cheap insurance rates ?
etc. until:
Have you {ever|already} tried {one day|yet|anytime} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about cheap insurance rates ?
And finally the article will look like this.
You’re almost done. Now, check your keyword density if you want, and finally replace your keyword by a general tag (e.g. [keyword]).
The final content will be like this:
Have you {ever|already} tried {one day|yet|anytime|for good|month after month} to {find|search for|bring to light|bump into|discover|come across|get|locate|spot} the {best|greatest|most informative|top|supreme|rocking|top-notch|unmatched|unsurpassed|unparalleled|very best} website about [keyword] ?
Here is the final result to download.
So that’s it, you can create a bunch of templates really quickly, and you’ll be able to reuse those templates for many occasions.
And I even wrote the script to put this into practice:
http://www.ideasbeta.com/articles/
Have fun!
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